De Hybrid City Alliance heeft een whitepaper uitgebracht waarin het ontwerp, de duurzaamheid en de risico's van hybride en hybride evenementen met meerdere hubs worden onderzocht.
De gratis whitepaper, getiteld Your Ultimate Guide to Multi-City Hybrid Events, is tot stand gekomen op basis van de resultaten van vier wereldwijde workshops in januari en februari 2021 die werden bijgewoond door congresorganisatoren, congresbureaus en leveranciers zoals hotels en AV-bedrijven.
The white paper sets out to:
- Define what it means to run a multi city hybrid event – this includes the challenge of seeking a definition of hybrid events and identifying where they sit in the industry’s wider offering and vernacular.
- Help choose whether or not to organise an in-person, digital or multi-hub hybrid event, including the various challenges and benefits of each.
- Provide ideas and guidance on the design of a successful multi-hub event with an awareness that this can mean creating separate live, digital and hybrid experiences with content appropriate to each as a stand-alone offering and the wider event as a whole.
- Consider the sustainability of multi-hub hybrid events, measure their impact on the world and apply appropriate actions to mitigate damage.
- Identify the risks associated with hybrid events, in particular those areas where risk to an event’s success is increased by a switch to the hybrid and multi-hub formats.
- Highlight health and safety challenges, particularly in light of an ongoing global pandemic.
To coincide with the launch of the white paper, The Hybrid City Alliance is also announcing the addition of five new members: Costa Rica Convention Bureau, Fukuoka Convention & Visitors Bureau (Japan), Liverpool Convention Bureau (UK), Quito Tourism Board (Ecuador), and Tourism Winnipeg (Canada).
These three additions bring the total membership to 17 cities from 12 countries across 6 continents.
Bridget Chisholm, Director of Conferences at the International Leadership Association said:
“The Hybrid City Alliance is poised to provide invaluable partnerships, making it easier for planners to move forward with hybrid and multi-hub events. This creative alliance offers the opportunity for associations to grow membership not only in areas that have historically not had the resources to travel but also in existing markets keen to stay put. When we are able to cast this wider net of participation, the space is created for the advancement of new knowledge, innovative practices, and cutting-edge theory which benefits not only members but also the larger global community.” The International Leadership Association hosted their last in person conference for 1,200 delegates in Ottawa in 2019 – this year’s event will be in Geneva, another member of the Hybrid City Alliance.
The current Hybrid City Alliance members are:
- The Netherlands, The Hague Convention Bureau
- Australia, Business Events Sydney
- Belgium, Antwerp Convention Bureau
- Canada, Ottawa Tourism Business Events
- Canada, Explore Edmonton
- Canada, Tourism Winnipeg
- Costa Rica Convention Bureau
- Czech Republic, Prague Convention Bureau
- Ecuador, Quito Tourism Board
- France, Cannes Convention Bureau
- Japan, Fukuoka Convention & Visitors Bureau
- Switzerland, Geneva Convention Bureau
- Switzerland, Lausanne Montreux Convention Bureau
- Switzerland, Zurich Convention Bureau
- SouthAfrica Durban KwaZulu Natal Convention Bureau
- SouthKorea, Seoul Convention Bureau
- United Kingdom, Liverpool Convention Bureau