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The Van der Valk Business Service Desk represents 67 Van der Valk Hotels & Restaurants in the Netherlands, Belgium, Germany, France, Spain, Bonaire and Curacao. We offer one central point of contact for companies/agents that book multiple hotels. In addition to providing a Business Desk for room- and meetingbookings, central business contracts are closed by the Van der Valk Business Sales/Accountmanagers for companies that book multiple meetings/conferences or rooms per year. The Van der Valk Business Sales/Accountmanager Belgium reports to the Sales Director.


To sell the Van der Valk Business hotels to its fullest potential, with a primary focus on Belgian accounts and the Belgium hotels. Increasing the portfolio of accounts through acquisition of new business and expansion / increase market share and revenue of current accounts.

Tasks and responsibilities

  • Developing plans to take actions on communication, sales and market approach;
  • Tracking of account portfolio in CRM;
  • Reaching targets on new business as set by Sales Director;
  • Tracking of market developments and adjusting plans accordingly;
  • Advise Sales Director to make optimum use of market developments;
  • Make suggestions regarding possible accounts, packages, pricing structure, etc .;
  • Working out account plans in terms of sales forecasts, etc .;
  • Explanation and motivation of plans to the Sales Director;
  • Active search and approach of accounts and highlighting / presenting opportunities and concepts to increase sales and brand awareness;
  • Proactively approach the target groups and select the potential relationships;
  • Presenting information about facilities, possibilities, solutions and rates;
  • Arrange visits in hotels and visit suspects and prospects;
  • Compilation of quotes and draft contracts;
  • Maintaining contacts with existing accounts, including periodical visits, evaluations and negotiations;
  • Organizing ‘brickwalling’ activities in the hotels for accounts;
  • Comprehensive development of ideas for business packages and actions;
  • Attentive to the search for and utilization of commercial opportunities;
  • Planning and coordinating daily sales activities;
  • Structure and compliance with the administrative organization within the department;
  • Organize and attend client events, trade shows etc .;
  • Thinking and working on the business plan and budget of the Valk Business department;
  • Carries out the Valk Business Sales DNA as an ambassador to the team.

Core responsibilities

  • Proactively approach potential customers (sales blitzes / telemarketing) and maintain contacts with existing relationships;
  • Responsible for further expansion of the accounts;
  • Achieving targets on existing and new business.
  • Organizing site inspections in hotels and visiting accounts;
  • Inhouse and after sales contact with accounts;
  • Close collaboration with Sales Coordinator and Valk Business Service Desk;


Takes initiative:
- begins from him/herself, does not wait;
- has confidence in his/her own ability and quality;
- looks a step ahead to his/her own work and takes action if necessary
- sees when business (even outside his/her own work) stays behind and picks up if he/she can.

- makes easy contacts;
- makes effective use of contacts to handle business;
- knows to create entrances for themselves;
- works actively to maintain relationships.

- does not focus on problems, but on solutions;
- is pragmatic, opts for practical and quick solutions;
- does not last long in analyzing the problem

- plays with ways / arguments to win;
- expresses enthusiasm and conviction for his/her own ideas;
- is self-conscious and certain in his/her performance.

- is ambitious, always tries to surpass him/herself;
- Determines the limits of his/her own ability;
- gets the best out of him/herself;
- is only satisfied if the goal/result is achieved.

- presents his/herself to guests in line with the company's image;
- Always strives to act in good ways.

We ask

- An enthusiastic and commercial personality;
- Experience with sales in the hospitality industry / hospitality industry;
- Knowledge and experience in corporate sales;
- Preferrably own network;
- Proactive personality who likes to take initiative;
- Knowledge of the hotel business and sales;
- Fluent in Dutch and French speech and writing;
- Oral expression proficiency in at least one foreign language (English and/or German);
- Responsible and stress-resistant.

We offer
- A dynamic and professional working environment;
- An enthusiastic young team with motivated colleagues;
- A market-based salary according to Dutch Catering CAO;
- Central office based in The Netherlands, 's Hertogenbosch
- Employed in and from Belgium

Your application with motivation letter and CV can be addressed to:
Mr. Gerk van der Poll

Plaats op:
Datum: 11 februari 2019
Bron: Van Der Valk Business BV
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